Early Life
Zhu Weisong's journey began with an entrepreneurial spirit, co-founding the Shanghai-listed games developer Yoozoo Information Technology in 2009. He served as the company's chief technology officer until 2015. His early career gave him a strong foundation in the tech and gaming industries, laying the groundwork for his future success.
Rise to Success
In 2014, Zhu transitioned from the gaming industry and ventured into the toy market. His inspiration came from buying gifts for his children, which sparked his interest in the toy market. He founded Bloks Group, which initially focused on LEGO-like building blocks. Bloks has grown to become a leading toy manufacturer in China. In 2022, Bloks launched assembly figurines, which now account for most of its sales. The company's revenue has grown rapidly in recent years.
Key Business Strategies
Zhu's strategic vision led to Bloks Group's successful IPO in Hong Kong in January 2025. The IPO was significantly oversubscribed, demonstrating strong investor confidence. Bloks Group has a non-exclusive deal to make and distribute products based on Japan's Ultraman superhero characters, which are now Bloks Group's best-selling product line. The company has also expanded into overseas markets, including the United States, Southeast Asia, and Europe. Bloks has adopted an e-commerce focus.
Philanthropy
No details on specific philanthropy found.