Early Life
Xu Zhenhua was born in Shanghai, China, on January 24, 1979. Not much is known about his early life, but his career trajectory indicates a keen interest and aptitude for technology and the gaming industry.
Rise to Success
Xu's career began with a role at Tencent, a prominent online game company in China. His experience at Tencent provided the foundation for his future success. In 2014, he founded Shanghai Mutong Technology Co., Ltd., later known as Moonton. Xu's company achieved a major breakthrough in 2016 with the launch of *Mobile Legends: Bang Bang*, a mobile multiplayer online battle arena (MOBA) game that gained immense popularity globally, particularly in Southeast Asia.
Key Business Strategies
The success of *Mobile Legends: Bang Bang* can be attributed to several key strategies. The game was designed to be accessible on mobile devices, catering to a broad audience. The game's developers customized the game for different cultures and telecommunications infrastructures of various countries, which helped in gaining a global appeal. This led to a massive international following, making it one of the highest-grossing mobile games worldwide. In 2021, ByteDance, the parent company of TikTok, acquired Moonton for a reported $4 billion.
Philanthropy
There is no information available regarding Xu Zhenhua's specific philanthropic endeavors.