Early Life and Education
Li Wanqiang was born in 1976, in China. Details of his early life and education are not widely available in public sources, but his career trajectory indicates a strong interest in technology and business.
Rise to Success
Li Wanqiang co-founded Xiaomi in April 2010 with Lei Jun and six others. He was instrumental in shaping Xiaomi's brand identity and its unique approach to marketing. He played a key role in developing the MIUI operating system, Xiaomi's customized Android interface, which was a major factor in the company's early appeal. Li also led the creation of Xiaomi's online community, emphasizing user engagement and feedback, which helped build a loyal customer base.
Key Business Strategies
Li Wanqiang focused on customer engagement, community building, and online marketing. His leadership in developing MIUI and the Xiaomi network helped Xiaomi differentiate itself in a competitive market. He championed the slogan "science and technology on the one hand, art on the other" to guide Xiaomi's brand strategy, which was used during the launch of the Xiaomi MIX series.
Career Transition
Li Wanqiang stepped down from his active role at Xiaomi in 2019, citing personal reasons, and transitioned to the role of senior advisor. He has since focused on other interests, including angel investing. He has invested in companies like Letianpai, Dayou, and Qysea.