Early Life and Education
Lee Seo-hyun was born on September 20, 1973, as the second daughter of Lee Kun-hee, the late chairman of Samsung Electronics. Her grandfather was Lee Byung-chul, the founder of Samsung. She received her education from prestigious institutions, including Kyonggi Elementary School, Yewon School, Seoul Arts High School, and Parsons School of Design, where she graduated in 1997.
Rise to Success
Lee Seo-hyun began her career in 2002, joining Cheil Industries as the head of its fashion research department. She rose through the ranks, becoming vice president of Cheil Industries until 2013. Her leadership expanded with her appointment as president of Everland's fashion division at the end of 2013. From December 2015 to December 2018, she served as president of Samsung C&T's fashion division. In April 2024, she was appointed president of Samsung C&T, overseeing strategic planning.
Key Business Strategies
Lee Seo-hyun's career has been marked by a focus on strategic planning and brand building. She is expected to leverage her experience in fashion, advertising, and social contributions to boost Samsung C&T's brand competitiveness. Her previous roles at Cheil Industries and Cheil Worldwide, along with her leadership in the Samsung Welfare Foundation and the Leeum Museum of Art, demonstrate her ability to manage diverse business areas and cultural projects.
Philanthropy
Lee Seo-hyun is actively involved in philanthropy. She heads the Samsung Welfare Foundation, which was founded by her father, Lee Kun-hee. The foundation supports various initiatives, including the Dream Class scholarship program and childcare services.