Early Life
Wei Yin-Heng was born in Taiwan in January 1959. He is one of four brothers. The Wei brothers' family started a small oil and grease manufacturing company in 1958 in Changhua County, Taiwan.
Rise to Success
Wei Yin-Heng, along with his brothers, transformed the family business into Ting Hsin International Group, a significant player in the food and beverage industry. They expanded into instant noodles, bottled water, and ready-to-drink tea. Key milestones include the establishment of the Master Kong brand and a partnership with Shanghai Disney Resort, solidifying their market presence in China. Wei Yin-Heng was instrumental in propelling the Family Mart convenience store chain past 7-Eleven in China.
Key Business Strategies
The Wei brothers focused on division of labor within the family, with Wei Yin-Heng overseeing logistics, convenience stores, and restaurants. The group's strategy included expansion in China, forming partnerships, and diversifying into fast food and real estate. The company sold its 37.17% stake in Taipei 101 to Itochu for $665 million in July 2018.
Philanthropy
In October 2014, Ting Hsin announced it would donate NT$3 billion toward food safety.