Early Life
Todd Christopher was born in Clearwater, Florida. He is a fourth-generation hairdresser, following in the footsteps of his great-grandfather, grandfather, father, and brother. At 17, Christopher left high school to begin working in a cousin's salon. By 22, he had saved enough to open his first salon.
Rise to Success
Christopher's career took off with the founding of Vogue International in 1987. Over two decades, he launched several hair-care brands, including OGX and Maui Moisture. OGX, in particular, became a hit, with its distinctive monochromatic bottles. In 2014, he sold a 49% stake to The Carlyle Group. Two years later, in 2016, he and Carlyle sold Vogue International to Johnson & Johnson for $3.3 billion.
Key Business Strategies
Christopher's business strategy included a focus on high-quality, innovative products and capturing consumers' attention on the shelves. OGX's packaging, with its bold colors and narrative-style descriptions, was designed to stand out. He focused on the point-of-sale moment to appeal to consumers and increase sales.
Philanthropy
Details of Todd Christopher's specific philanthropic activities are not widely available, however, search results reveal that Christopher Todd Communities, a company associated with a Todd Wood, focuses philanthropic efforts on veterans, first responders, and healthcare heroes. The company provides rent-free homes to veterans. Also, a foundation, the Christopher Family Foundation, supports family well-being, primarily in the Chicagoland area.