Early Life and Career Beginnings
Sun Mengquan began his career in 1983 with the predecessor of Luhua Group, a metal trading collective on the verge of bankruptcy with fewer than ten employees. Sun's initial focus was on shifting the company's business model to processing and exporting peanuts.
Rise to Success
Sun's strategic shift to peanut processing and, later, peanut oil production proved successful, laying the foundation for Luhua Group's growth.
Key Business Strategies
A pivotal aspect of Luhua's success is its focus on high oleic acid peanut cultivation. The company has collaborated with research institutions to refine peanut varieties, increasing oleic acid content. Luhua Group's vertical integration, controlling the entire value chain from seed breeding to oil production, ensures product quality and safety. The company's main products are "5S Luhua peanut oil, sunflower oil and press". Luhua Group has established high oleic acid peanut cultivation clusters in several regions of China.
Philanthropy
Luhua Group has been recognized for its charitable contributions and has been awarded the "China Charity award".