Early Life
Sergei Studennikov was born on March 24, 1967, in Levokumskoye, Stavropol Krai, USSR. He grew up in a modest family and, as a child, dreamed of working in retail. After finishing school, he attended the Mining and Ceramics College in Satka, where he studied for a technical specialty.
Rise to Success
Studennikov began his entrepreneurial career in the 1990s with the retail sale of alcoholic beverages, tobacco products, and building materials. In 2006, he opened the first "Red & White" liquor store in Kopeysk, near Chelyabinsk. The timing was opportune due to alcohol shortages. This marked the beginning of his successful venture into the retail industry, which quickly expanded, becoming a fast-growing retail chain. By October 2018, the "Red & White" chain had 6,700 stores. In 2019, Studennikov merged the chain with Dixy and Bristol, forming Mercury Retail Group Limited, where he and his wife own a 49% stake.
Key Business Strategies
Studennikov's strategy focuses on offering a limited assortment of products at low prices. His chain specializes in beer and booze, with a focus on value. Studennikov's business model is based on offering a small array of food items alongside a larger selection of beverages. He has focused on efficiency, keeping costs low by allocating shelf space to the cheapest suppliers.
Philanthropy
There is no information available about Studennikov's philanthropy initiatives from the search results.