Early Life
Sathien Sathientham, formerly known as Sathien Setthasit, was born in the northern provinces of Thailand. He grew up with ten siblings and left formal education before completing primary school. However, he pursued higher education, earning a political science degree from an open university. His early life included a period in the pro-democracy movement and a four-year stint in the jungle.
Rise to Success
After his time in the pro-democracy movement, Sathien ventured into various business endeavors, including a grocery shop and a nail factory. He founded the Carabao Group in 2002 with his friend Aed Carabao. The company gained popularity with its energy drink, Carabao Dang, and went public in 2014. Carabao Dang quickly became one of Thailand's top-selling energy drinks.
Key Business Strategies
Sathien has demonstrated a forward-thinking approach, consistently planning at least three years ahead. He has expanded the business through integrated marketing campaigns and by capitalizing on the existing distribution network. He is currently investing in large-scale beer brewing to capture a share of the Thai beer market.
Philanthropy
No specific details on Sathien Sathientham's philanthropy initiatives are available from the search results.