Early Life
Sam Goi was born in Fuqing, Fujian province, China, in 1949. His family relocated to Singapore, where he later attended Dunman High School. After dropping out of school, he started working in his father's grocery store.
Rise to Success
Goi's career took a pivotal turn in 1977 when he acquired Tee Yih Jia (TYJ) for $450,000. Under his leadership, TYJ transformed into a global leader in the food manufacturing sector, particularly renowned for its popiah skins (spring roll pastry). Goi automated the manufacturing processes, which significantly increased production. By 1999, TYJ's revenues reached $62.4 million. In 2008, Goi became the largest single shareholder in Super Coffeemix.
Key Business Strategies
Goi focused on automating production, expanding into global markets and diversifying his investments. He established a strong presence in the United States, Australia, Europe, and Asia. Goi's strategy included the introduction of new products like noodles, samosas, and pizzas, as well as strategic acquisitions and joint ventures. In 2021, he became chairman of PSC Corp.
Philanthropy
Sam Goi is known for his philanthropy, supporting education, sports, and arts. He is involved with Dunman High School and The Singapore University of Technology & Design.