Early Life and Career Beginnings
Born Russell Goldencloud Weiner on February 15, 1970, in the United States, Russell Savage is the son of conservative radio talk show host Michael Savage. He attended Redwood High School and San Diego State University, where he earned a degree in political science. Before his success in the beverage industry, Savage was involved in politics and worked on political campaigns.
The Birth of Rockstar Energy
In the late 1990s, after observing the success of Red Bull, Savage saw an opportunity in the energy drink market. He launched Rockstar Energy in 2001, differentiating his product by offering a larger can at the same price as Red Bull. The drink quickly gained popularity, fueled by its marketing strategies and Savage's vision. In 2020, Rockstar Energy was sold to PepsiCo for $3.85 billion.
Post-Rockstar Ventures
Following the sale of Rockstar Energy, Savage turned his attention to real estate, particularly in Florida. He has invested in several luxury properties, including homes in North Palm Beach and Miami Beach. He has also revealed that he is actively involved in trading stocks and analyzing market trends.
Wealth and Recognition
Savage's net worth is currently estimated at $5.4 billion, placing him at #744 in the world. His source of wealth is primarily from energy drinks. He has been featured on Forbes' Billionaires list and other financial publications. In 2025, he changed his name to Russell Savage in honor of his father.