Early Life
Ron Sim Chye Hock was born in Singapore in 1958. Growing up in a modest family with seven children, he experienced financial hardships. At a young age, he sold noodles to make a living and later took on other jobs, including waiting tables. These experiences instilled in him a strong work ethic and an entrepreneurial spirit.
Rise to Success
Sim's business career took off in 1979 when he established R. Sim Trading, selling household goods. Facing setbacks during the 1985 recession, he identified a niche in the health and wellness market. In 1993, he launched the OSIM brand. Under his leadership, OSIM expanded its reach to Hong Kong and the Republic of China. The company went public in 2000 and was later taken private in 2016.
Key Business Strategies
Sim is known for his brand-building and customer-centric approach. He focuses on innovation and has adapted to market changes by investing in wellness technology, including smart features in OSIM products. Sim expanded his business into lifestyle brands, including TWG Tea, Bacha Coffee, and GNC. His current focus is on the global expansion of these brands.
Philanthropy
Ron Sim is known for his philanthropic endeavors, including contributions to educational institutions. He established a scholarship fund at PSB Academy in 2003 and has supported the Children's Cancer Foundation. He also serves on various advisory and trustee boards.