Early Life
Robert Mouawad was born in the 1940s in Lebanon, into a family with a rich history in jewelry and watchmaking. His grandfather, David Mouawad, founded the company in Beirut in 1890. Robert's father, Fayez Mouawad, expanded the business in the 1950s, capitalizing on the increased oil wealth in the Middle East.
Rise to Success
Robert Mouawad took over the family business and, in the 1970s, expanded its reach internationally, moving the headquarters to Geneva. He broadened the brand's knowledge through extensive research into art, craftsmanship, and state-of-the-art technology. Under his leadership, the Mouawad brand established a presence in Europe, Asia, and North America. Robert's vision led him to acquire some of the world's largest diamonds, which solidified his position as a major player in the diamond industry.
Key Business Strategies
Robert Mouawad focused on creating a global brand with a strong reputation for quality and luxury. His strategies included expanding into new markets, acquiring unique and valuable gemstones, and establishing a reputation for trust within the industry. The company is now managed by Robert's sons Fred, Alain, and Pascal, who continue his legacy. Mouawad has also diversified into luxury watch production.
Philanthropy
Robert Mouawad is involved in philanthropic initiatives through the Robert Mouawad Foundation. Mouawad has launched its 'Hand in Hand' initiative in Qatar, in collaboration with Qatar Charity, in an attempt to enhance humanitarian partnerships between the two organizations by supporting underpriviledged children in Qatar through the sale of specially-made bracelets. The bracelets designed for the Hand in Hand initiative are made with the intention of taking action on behalf of disabled children, while highlighting the spirit of goodwill.