Early Life and Education
Ricardo Salinas Pliego was born in Mexico City on October 19, 1955. He studied accounting at the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) and earned an MBA from Tulane University.
Rise to Success
Salinas Pliego began his career at Elektra in 1981. He became CEO of the company in 1987, and transformed it into Mexico's largest consumer-finance company by offering credit sales and financial products. He then expanded into the media and telecommunications sectors.
Key Business Strategies
A key strategy was building new markets by providing financial services to lower-middle-income consumers, previously ignored by other major Mexican businesses. This led to the creation of Banco Azteca, a banking arm that offers financial services to a wide range of customers. Salinas Pliego also played a significant role in the development of Mexico's telecommunications and media industries, through TV Azteca.
Philanthropy
Salinas Pliego founded Fundación Azteca in 1997, a non-profit organization that addresses social issues.