Early Life
Réal Plourde's journey began in Quebec, Canada, where he developed an early interest in business. His family's involvement in a local store provided the foundation for his future endeavors, and he immersed himself in understanding market dynamics.
Rise to Success
Plourde's career started with engineering projects in Canada and Africa. In 1980, he co-founded Alimentation Couche-Tard with Alain Bouchard, Richard Fortin, and Jacques D'Amours. Over the years, Plourde held several roles, including Chief Operating Officer and Director of Technical Services. From 2011 to 2014, he served as the Chairman of the Board.
Key Business Strategies
Couche-Tard's success stems from strategic acquisitions and a commitment to innovation and customer service. Plourde played a key role in expanding the company's market footprint, including the acquisition of Circle K and Holiday Stationstores, which solidified Couche-Tard's position in the convenience store market.
Philanthropy
Réal Plourde and his wife, Ariane Riou, are known for their philanthropic efforts. They were awarded the Lieutenant Governor's Seniors Medal for their community-based volunteer work, particularly at the Palliative Care Home in Laval. They also established the Ariane Riou and Réal Plourde Chair for Art and Education in the Service of the Community at the Montreal Museum of Fine Arts, demonstrating a commitment to education and community engagement.