Early Life
Petter Anker Stordalen Bjorvand was born on November 29, 1962, in Porsgrunn, Norway. From a young age, he showed entrepreneurial spirit by assisting in his father's grocery store and later selling strawberries at the local market at the age of 12. He was recognized as Norway's top strawberry seller in 1974, a moment that would influence his future business ventures.
Rise to Success
Stordalen's career includes early roles as a shopping center manager at age 24 and property director. He spearheaded the transformation of Trondheim's downtown area. He then became CEO of Steen & Strøm, Norway's largest holder of commercial real estate, before being fired in 1996. His career gained momentum through strategic acquisitions and expansions in the hospitality sector, starting with his first hotel purchase. At age 37, Stordalen became a billionaire.
Key Business Strategies
Stordalen's key business strategy involves acquiring and expanding hotel chains, notably Nordic Choice Hotels, now Strawberry. He emphasized innovation and guest experiences. Also key is the “Strawberry Philosophy”, of making the most out of what you have. His success lies in his ability to adapt, innovate, and embrace sustainability.
Philanthropy
Stordalen is actively involved in philanthropy through the Stordalen Foundation, which he co-founded with his former wife, Gunhild Stordalen. The foundation focuses on health, environmental, and climate challenges, supporting various research programs and charities. He is known for his commitment to sustainable business practices.