Early Life
Michael Mehrdad Latifi was born in October 1962 in Iran. His family immigrated to Canada when he was a teenager. He began working at McDonald's. Latifi holds a Bachelor of Science and an MBA from McGill University.
Rise to Success
Latifi's career began in the 1980s. He is the founder, Chairman, and CEO of Sofina Foods Inc., a major food processing company based in Markham, Ontario. Sofina Foods owns brands like Lilydale, Mastro and Janes. He invested in McLaren Group and acquired a 10% stake through his investment company Nidala (BVI) Limited.
Key Business Strategies
Latifi built Sofina Foods into one of Canada's largest privately-owned food manufacturers. Sofina Foods has expanded through acquisitions, including Lilydale and Santa Maria Foods ULC. Sofina Foods has more than 13,000 employees worldwide.
Philanthropy
Latifi is actively involved in philanthropy and community initiatives. He supports charitable organizations focusing on education, healthcare, and youth development.