Early Life
Michael Jeffrey Jordan was born on February 17, 1963, in Brooklyn, New York. The family moved to Wilmington, North Carolina, when he was a toddler. Jordan developed a strong competitive drive early on. He attended Emsley A. Laney High School, where he played basketball, baseball, and football. He was initially cut from the varsity basketball team but worked hard and made the team the following year.
Rise to Success
Jordan's collegiate career at the University of North Carolina at Chapel Hill began in 1981. He made the winning shot in the 1982 NCAA Championship game against Georgetown. He was named College Player of the Year in both his sophomore and junior years, leaving North Carolina after his junior year to join the NBA in 1984. Drafted by the Chicago Bulls with the third overall pick in the 1984 NBA draft, Jordan quickly became a star.
He led the league in scoring and won Rookie of the Year in his first season. Despite his individual success, the Bulls faced early playoff exits. The addition of Scottie Pippen in 1987 improved the team, and the Bulls soon became a dominant force, winning six NBA championships (1991-1993, 1996-1998). Jordan retired twice but returned to play, once in 1995 and again in 2001 with the Washington Wizards. He is one of the most effectively marketed athletes ever, with endorsements from Nike, Gatorade, and Hanes.
Key Business Strategies
Jordan's business success is built on his athletic achievements and strategic brand partnerships. His long-term deal with Nike, which began in 1984, led to the creation of the Jordan Brand, a massive standalone business. Jordan's endorsements, including those with Gatorade, Hanes, and McDonald's, have generated billions in pre-tax dollars. Jordan also made a significant financial move by selling his majority stake in the Charlotte Hornets in 2023 for $3 billion. He is also a co-owner of 23XI Racing, a NASCAR team, and an investor in DraftKings.
Philanthropy
Jordan is known for his philanthropy and has supported many charities. He has donated over $100 million to various charitable organizations. In 2020, he and the Jordan Brand announced a joint 10-year, $100 million Black Community Commitment. He has also contributed to disaster relief efforts and supported the Make-A-Wish Foundation, where he has been the Chief Wish Ambassador since 2008.