Early Life
Maximilian Viessmann, born in 1989, is the great-grandson of Johann Viessmann, who founded Viessmann Group in 1917. His father, Martin Viessmann, is the chairman of the Viessmann Group Board of Directors. Maximilian's upbringing was steeped in the family's long-standing legacy in the heating and cooling industry. He pursued higher education, earning a degree in Industrial Engineering. After graduating, he worked as a management consultant for the Boston Consulting Group, gaining valuable experience in Munich and Shanghai.
Rise to Success
In 2015, a conversation with his father sparked a pivotal moment, recognizing the potential of digital technologies for Viessmann. This led Maximilian to become the Chief Digital Officer, spearheading the company's digital transformation. His leadership culminated in him becoming Co-CEO in 2017, and then CEO of the Climate Solutions business area in 2019. After the sale of Viessmann's Climate Solutions Business to Carrier in 2023 for EUR 12 billion, Maximilian sits on their Board of Directors.
Key Business Strategies
Viessmann's strategy has been marked by a focus on innovation, sustainability, and long-term value. This included expanding green climate solutions, such as heat pumps and digital services. The company has invested heavily in research and development, and expanded its global presence with 22 production companies in 12 countries and sales in 74 countries. Viessmann’s core values include being team-oriented, responsible, and entrepreneurial.
Philanthropy
The Viessmann Generations Group integrates entrepreneurship with philanthropic commitments. Through the Viessmann Foundation and family-led initiatives, they invest in climate action, health, education, and social welfare. Every initiative reflects their mission to empower generations, advance human potential, and safeguard the planet.