Early Life
Mao Geping was born in Wenzhou, Zhejiang, China, in 1964. He began his career as a performer in the Zhejiang Yue Opera Troupe, where he developed an interest in makeup. He received training in makeup in his early 20s.
Rise to Success
Mao Geping's career took a significant turn when he became a makeup artist. He gained recognition for his work on the TV series "Empress of China" in 1995, where he transformed actress Liu Xiaoqing to portray the character at various ages. This success solidified his belief in makeup as an art form. In 2000, Mao Geping founded Mao Geping Cosmetics Co., Ltd. in Hangzhou. The company's products included foundation, highlighting, contouring, eye makeup, and skincare.
Key Business Strategies
Mao Geping Cosmetics focuses on the premium segment of the beauty market, competing with international brands. The brand's products are known for their quality and are sold at a higher price point. The company has a strong physical presence with numerous department store counters across China, enhancing its luxury positioning. Mao's company also has a direct sales strategy. The company has been experiencing high-growth sales, with revenue increasing significantly in the first half of 2024. They are also expanding into Europe, America, and the Asia-Pacific region.
Philanthropy
Mao Geping Cosmetics has been involved in various philanthropic initiatives, including supporting autism-related projects through the Shanghai Caopeng Charity Foundation. The brand designed charitable hand cream products inspired by the paintings of children with autism. They also donated a portion of the revenue from these products to the foundation.