Early Life
Manuel Villar was born in Tondo, Manila, on December 13, 1949, to a modest family. His father worked for the government, and his mother was a seafood vendor. Growing up, Villar helped his mother sell seafood, instilling in him the value of hard work and entrepreneurship from a young age. He attended the University of the Philippines Diliman, earning degrees in business administration.
Rise to Success
Villar's business career began with a seafood delivery service. He later entered the real estate industry, founding C&P Homes, which evolved into Camella Homes in 1977. This venture provided affordable housing for many Filipino families. Villar expanded his business and launched Vista Land & Lifescapes, Inc., a diversified real estate company. The company became one of the largest property developers in the Philippines.
Key Business Strategies
Villar's business strategy centered on mass housing, creating economies of scale to make housing affordable. He developed integrated townships that combined residential, commercial, and lifestyle spaces. Vista Land's projects include multiple residential brands, malls, and commercial centers. Villar also diversified into retail with businesses like AllHome and AllDay Supermarket, creating an ecosystem to meet the needs of Filipino families.
Philanthropy
Villar is actively involved in philanthropy through the Villar Foundation. In 2024, he was recognized as a Forbes Asia Hero of Philanthropy, donating significant amounts to build a church and school. His foundation supports education, healthcare, and social development initiatives, impacting countless lives.