Early Life and Education
Lyu Yixiong was born and raised in China. He demonstrated an early aptitude for business and management. Lyu pursued higher education at the prestigious Cheung Kong Graduate School of Business, where he completed executive management training. This education provided him with essential skills and knowledge to navigate the corporate landscape, particularly in the competitive cosmetics industry.
Rise to Success
In 2002, Lyu Yixiong began his journey in the cosmetics industry in Shanghai. Under his leadership, Shanghai Chicmax Cosmetic flourished as a prominent supplier in the Chinese cosmetics market, recognized for its innovative product offerings and strategic market positioning. A key milestone was the company's successful public offering on the Hong Kong Stock Exchange in December 2022. This achievement underscored Lyu's ability to drive company growth and capitalize on market opportunities.
Key Business Strategies
Lyu Yixiong's leadership style is characterized by a commitment to excellence and innovation. He has consistently prioritized investment in research and development, which has driven product innovation and maintained Chicmax's competitive edge in the cosmetics sector. His strategic initiatives have enhanced Chicmax's market presence, solidifying its reputation as a leader in beauty and personal care products. Lyu emphasizes focus as a primary strategy, as seen by Chicmax's multi-brand model.
Philanthropy
Lyu Yixiong is actively engaged in corporate social responsibility (CSR) initiatives. He advocates for sustainable business practices and community development, ensuring that Chicmax contributes positively to society while achieving its business objectives.