Early Life
Luiz Frias was born in São Paulo, Brazil, in 1964. He is the son of Octávio Frias de Oliveira, the former president of Grupo Folha, and comes from a family with a rich history in journalism and media. He earned an economics degree from the University of São Paulo and holds master's degrees from the University of Cambridge and the University of Paris (Sorbonne).
Rise to Success
Frias joined Grupo Folha in June 1981 and quickly advanced. He became CEO in 1989 and chairman in 1991. His leadership transformed Grupo Folha into a modern media company. In 1996, Frias founded UOL (Universo Online), a pioneering Brazilian internet company, which is now one of the most visited websites in the country. Luiz Frias played a key role in the growth and success of Grupo Folha and UOL Inc. He is credited with expanding its reach both in Brazil and internationally. Also, he has been instrumental in the development of UOL Inc. into one of the leading internet companies in Brazil. He has also been instrumental in the development of UOL Inc. into one of the leading internet companies in Brazil.
Key Business Strategies
Under Frias's leadership, Grupo Folha has adopted digital strategies, expanding into online content and services. Frias has been instrumental in developing UOL into a leading internet company in Brazil, launching new services and expanding into digital payments and cloud computing through PagSeguro. PagSeguro has become one of the largest financial players dedicated to small and medium-sized enterprises.
Philanthropy
Frias is involved in philanthropy, focusing on education and digital inclusion. He supports organizations like Instituto Ayrton Senna and other initiatives focused on underprivileged communities.