Early Life and Education
Lu Yiwen, a native of China, began her journey by co-founding Shenzhen Darry Jewelry Co. in 2010 with Guotao Zhang. She holds an EMBA from CEIBS (China Europe International Business School).
Rise to Success
Lu Yiwen's rise to prominence is primarily attributed to her role as co-founder of DR Corp. DR Corp, which specializes in engagement rings, has gained significant traction among young Chinese couples due to its unique marketing strategy. The brand's philosophy of "One Love, One Lifetime," where a man can only customize one Darry Ring in his lifetime, has resonated strongly with consumers.
Key Business Strategies
DR Corp's key business strategies include a focus on engagement rings and wedding rings, as well as other fine jewelry. The brand's diamonds are certified by authorities such as NGTC, GIA, or IGI. The company has expanded its reach to over 500 physical stores worldwide and has established a flagship store in Carrousel du Louvre, Paris.
Philanthropy
Lu Yiwen's involvement in philanthropy is noted through her support of initiatives in education and environmental conservation.