Early Life
Lirio Parisotto was born in Nova Bassano, Rio Grande do Sul, Brazil, in 1953. Growing up in a rural area, he is the eldest of eleven siblings. He initially studied medicine at the Universidade de Caxias do Sul (UCS). However, he transitioned to the business world, showing an early interest in entrepreneurship and investment.
Rise to Success
Parisotto's entrepreneurial journey began with a small business installing car sound systems, which evolved into the Audiolar store, a regional leader in appliances and electronics retail. His career took a significant turn in 1988 when he founded Videolar, a company that manufactured video and audiotapes. He later invested the profits in the stock market. Videolar was later merged with Innova to produce petrochemical products. Parisotto's investment strategy focuses on long-term holdings and high-dividend stocks, avoiding IPOs.
Key Business Strategies
Parisotto is known for his 'buy and hold' investment philosophy, focusing on companies with proven consistency and growth potential. He has a history of reinvesting earnings, which has been key to his investment success. He has also shown a knack for identifying opportunities during market downturns. His Videolar-Innova company operates in the petrochemical industry, with three high-tech facilities.
Philanthropy
Parisotto serves as Vice President of the Foundation for a Sustainable Amazon, demonstrating a commitment to environmental conservation and community development.