Early Life
Jorge Feffer is the grandson of Leon Feffer, a Ukrainian immigrant who founded Suzano in 1924. The family's early involvement in the paper industry set the stage for their future success. Jorge is one of four brothers, including David, Daniel, and Ruben Feffer, who each inherited shares in Suzano.
Rise to Success
The Feffer family's wealth is primarily derived from their controlling stake in Suzano S.A., a major player in the global pulp and paper market. In January 2019, Suzano completed a significant acquisition of Brazilian pulp and paper maker Fibria, further solidifying its position as a leading producer. The company is now one of the world's largest pulp producers.
Key Business Strategies
Suzano's success is built on a vertically integrated approach, from sustainable forestry to global distribution. The company focuses on eucalyptus pulp and a diverse range of paper goods. Suzano has a strong presence in the global market, including the Chinese market. The company has also expanded internationally through acquisitions in the United States and partnerships, such as a joint venture with Kimberly-Clark.
Philanthropy
While specific philanthropy amounts are not available in the search results, the family's involvement in the development of Suzano's environmental initiatives, such as the management of Neblinas Park, demonstrates a commitment to society through the promotion of knowledge and environmental conservation.