Early Life
Johann Graf was born in Vienna, Austria, on January 3, 1946. He grew up in a modest household, raised by his grandparents in a small apartment. Graf began his career by apprenticing as a butcher and later became Austria's youngest master butcher at the age of 23.
Rise to Success
In 1974, Graf founded Brodnik & Graf GmbH, importing pinball machines. Recognizing an opportunity, he established Novomatic Automatenhandels GmbH in 1980. The company quickly expanded, first into Switzerland and then into Eastern Europe after the fall of the Iron Curtain. Novomatic became one of the largest integrated gaming groups globally, with operations in numerous countries and a vast number of employees. Graf served as CEO until the early 2000s and continues as the controlling shareholder.
Key Business Strategies
Graf's success stems from strategic moves in the gaming industry. Early on, he imported pinball machines and then developed his own gaming machines. Novomatic expanded its reach globally by opening casinos and gaming facilities. The company focused on innovation, including touch screen technology. Graf also expanded into online gaming through acquisitions. Novomatic's dual strategy as both a producer and operator of gaming equipment has been key.
Philanthropy
While specific philanthropy amounts are not readily available in the search results, Novomatic supports numerous institutions and associations. The company is involved in regional development and international networking, and it has partnerships with Austrian sports associations.