Early Life
James Carl France was born on October 24, 1944, in Daytona Beach, Florida. He is the son of NASCAR founder Bill France Sr. and Betty Jane France. He grew up immersed in the world of racing, attending Seabreeze High School and later Florida Southern College, where he earned a business degree in 1968.
Rise to Success
France's career began within the family business, International Speedway Corporation (ISC), at the young age of 14. He ascended through various roles, including President and CEO, before inheriting control of NASCAR and ISC alongside his brother Bill France Jr. upon their father's death in 1992. He later assumed the role of Interim CEO and Chairman of NASCAR in 2018, becoming the permanent CEO and Chairman soon after.
Key Business Strategies
Under James France's leadership, NASCAR has seen the acquisition of the International Speedway Corporation (ISC) in 2019, which led to the expansion of NASCAR's portfolio to include 13 major racetracks. He has overseen the media rights deals with FOX and NBC, which have sustained the business. France is known for his behind-the-scenes approach, and has driven innovations, such as the creation of the Grand American Road Racing Association.
Philanthropy
James France is known to be a philanthropist.