Early Life
Hortensia Herrero Chacón was born on May 20, 1950, in Valencia, Spain. She earned a degree in Economics from the University of Valencia, where she met her future husband, Juan Roig. Her education provided her with a strong foundation for her future business endeavors.
Rise to Success
In 1990, Hortensia Herrero became the Vice-President of Mercadona, a Spanish supermarket chain. Alongside her husband, Juan Roig, she holds a significant share in the company. Mercadona expanded rapidly, becoming a leading supermarket chain in Spain and Portugal. Her business acumen and strategic vision have been critical to Mercadona's growth and success.
Key Business Strategies
Hortensia Herrero has been instrumental in implementing Mercadona's successful business model, focused on efficiency, customer satisfaction, and quality. The company has a strong emphasis on providing quality products at affordable prices. Mercadona's strategy includes significant investment in its employees. The company also focuses on innovation, including its online platform, and sustainable practices.
Philanthropy
Herrero established the Hortensia Herrero Foundation in Valencia. The Foundation's primary objectives include the restoration and preservation of Valencian artistic heritage and the promotion of contemporary art and dance. The foundation has funded major restoration projects, including the Iglesia de San Nicolás and the Colegio del Arte Mayor de la Seda. The foundation has also launched projects related to dance, ballet, music, and art, developing a cultural hub within the Valencian community.