Early Life and Family
Giuliana Caprotti's life became intertwined with the Esselunga story through her marriage to Bernardo Caprotti, who founded the supermarket chain in 1957. The Caprotti family has been a central figure in the Italian retail landscape.
Rise to Success
Bernardo Caprotti's vision and determination built Esselunga into a leading Italian supermarket chain. Giuliana supported her husband throughout his career. After Bernardo’s passing in 2016, Giuliana, along with her daughter Marina, inherited a controlling stake in Esselunga.
Key Business Strategies
In 2020, Giuliana and Marina Caprotti made a strategic move to purchase the remaining shares of Esselunga, solidifying their full ownership of the company. This decision ensured family leadership and preserved Bernardo's legacy. Esselunga has consistently innovated, introducing customer loyalty programs and self-produced organic products, maintaining a focus on quality and customer satisfaction.
Philanthropy
Details on Giuliana Caprotti's specific philanthropic initiatives and amounts could not be found in the search results.