Early Life
Giorgio Perfetti is the son of Ambrogio Perfetti, who co-founded Perfetti with his brother Egidio. The Perfetti family's journey in the confectionery business began in 1946 near Milan, Italy, initially as a chewing gum business. The company was inspired by American soldiers bringing chewing gum to Europe during World War II.
Rise to Success
Giorgio, along with his brother Augusto, took over the reins of the company after the passing of their father and uncle. They transformed the business into the third-largest confectionery manufacturer globally. The company expanded by acquiring Van Melle in 2001 and Chupa Chups in 2006. The top-selling brands include Mentos and Airheads. In 2022, Perfetti Van Melle acquired Mondelez International's gum business, adding brands like Trident and Dentyne.
Key Business Strategies
The success of Perfetti Van Melle is based on imaginative products, creating global brands, and innovation in flavors, packaging, and product concepts. The company has maintained a commitment to responsible practices, ensuring consumer satisfaction through high-quality products. In 2023, Perfetti Van Melle closed the acquisition of Mondelēz International's gum business in the United States, Canada, and Europe.
Philanthropy
While specific details about Giorgio Perfetti's philanthropic activities are limited, Perfetti Van Melle emphasizes a commitment to its communities, consumers, people, and the environment.