Early Life
G. Rajendran was born into a family of jewelers in Kumbakonam, Tamil Nadu. He started his career advising on gold loans at Chennai Central Cooperative Bank. This experience provided him with valuable insights into the jewellery market and the financial needs of customers. Driven by a strong work ethic and the encouragement of his mother, Mahalakshmiammal, Rajendran decided to venture into the jewellery business.
Rise to Success
In 1964, Rajendran founded GRT Jewellers (GR Thangamaaligai) in Chennai, with a small showroom measuring less than 500 sq. ft. The initial investment came from his own savings. GRT Jewellers expanded over the years, earning a reputation for quality, trust, and a wide variety of designs. Rajendran's business acumen and focus on customer satisfaction drove the company's growth, making it a household name in South India. The opening of a larger store in 1979 was a key milestone, followed by the establishment of multiple branches across several states.
Key Business Strategies
GRT Jewellers' success is attributed to several strategic decisions. The brand has emphasized the purity of its ornaments and a broad selection of jewelry patterns. The company has also diversified its business interests, including investments in hotels, resorts, and educational institutions. GRT Jewellers maintains a strong focus on customer satisfaction, which has resulted in a vast and loyal customer base. The brand has also implemented ethical business practices and fair pricing strategies, solidifying its reputation as a trusted jeweler.
Philanthropy
Beyond his business ventures, G. Rajendran is committed to philanthropy. GRT Jewellers has actively contributed to various charitable causes, including donations to hospitals and educational institutions. The company has supported the expansion of infrastructure at Sankara Nethralaya and contributed to the Chief Minister's Public Relief Fund during the COVID-19 pandemic. These initiatives reflect Rajendran's dedication to giving back to the community and supporting those in need.