Early Life and Education
Euisun Chung was born in Seoul, South Korea, on October 18, 1970. He is the only son of Chung Mong-koo, the honorary chairman of Hyundai Motor Group. Chung's educational journey began at Whimoon High School. He pursued higher education at Korea University, where he earned a bachelor's degree in business administration in 1993. He furthered his studies with an MBA from the University of San Francisco School of Business in 1997.
Rise to Success
Chung's career began in 1994 at Hyundai Precision and Industries (now Hyundai Mobis). He then worked at the New York office of Itochu Corporation, a Japanese trading company, before joining Hyundai Motor Company as Head of Purchasing. He held several key positions within Hyundai, including Deputy Head of the Domestic Sales Division and Deputy Head of Corporate Planning. From 2005 to 2009, he served as the President and CEO of Kia Motors, a subsidiary of Hyundai Motor Group. During his tenure, he is credited with revitalizing Kia's design and improving its market performance. Chung played a pivotal role in launching the Genesis luxury brand and Hyundai's high-performance N sub-brand. He was inaugurated as Chairman of Hyundai Motor Group in 2020, succeeding his father, Chung Mong-koo.
Key Business Strategies
Under Chung's leadership, Hyundai Motor Group is undergoing a significant transformation. The Group is focused on evolving from an automaker to a comprehensive mobility solutions provider. Key strategies include investments in autonomous driving, electrification, and hydrogen fuel cell technologies, with a strong emphasis on urban air mobility (UAM), robotics, and smart cities. Chung has emphasized the importance of innovation and customer-centric solutions to meet the evolving needs of the global market.
Philanthropy
While the specific amounts of Chung's philanthropic contributions are not readily available, his commitment to social responsibility is evident in his support for various initiatives. He has actively supported scientific methodologies in training and performance via advanced technology. He is the president of World Archery Asia and Korea Archery Association.