Early Life and Family
Christina Flügel is a fifth-generation member of the Mast-Jägermeister family, a German company known for producing Jägermeister, a popular herbal liqueur. Her brother, Florian Rehm, is the chairman and spokesperson for the company. Mast-Jägermeister was established in 1878, initially as a vinegar producer, before shifting to spirits and eventually creating the Jägermeister recipe.
Rise to Success
The Flügel family's wealth is primarily derived from Jägermeister. The company's main product is Jägermeister, and it has expanded its product line over time.
Key Business Strategies
Christina has focused on actively supporting sustainable investments. She emphasizes the importance of a clear vision and stance towards the company, as well as a willingness to embrace changes. She has developed a vision with her siblings and conducted a portfolio scan of all the family's investments, grading them.
Philanthropy
Christina is actively involved in philanthropy, particularly in the areas of sustainability and impact investing. Further details on her specific initiatives and amounts are not available in the current search results.