Early Life
Axel Oberwelland was born in Bielefeld, Germany, on August 1, 1966. He attended high school in Bielefeld and a boarding school near St. Moritz, Switzerland. He later studied business at the University of St. Gallen in Switzerland.
Rise to Success
Axel Oberwelland's career took a pivotal turn in 2003 when he became the owner of August Storck KG, a confectionery manufacturer. His father, Klaus Oberwelland, retired that year, and Axel stepped in to continue the family legacy. Storck is renowned for its popular brands, including Werther's Original, Riesen, and Toffifee, which have gained worldwide recognition.
Key Business Strategies
Under Axel's leadership, Storck has focused on maintaining its reputation for producing high-quality confectionery products. His strategies include global expansion, adapting to market trends, and introducing new products. Storck operates in over 100 countries and has a strong presence in the travel retail sector. The company has also embraced digital innovation, such as its partnership with Porsche Digital.
Philanthropy
In 1992, Axel's father, Klaus Oberwelland, established the Stork Foundation to preserve endangered stork populations. As of November 2025, Axel Oberwelland established the Familienstiftung Axel Oberwelland in Liechtenstein, a charitable foundation supporting initiatives in education, family, and culture.