Early Life
Anthony von Mandl was born in Vancouver, British Columbia, to European parents. At the age of nine, his family returned to Europe, but he eventually moved back to Canada to pursue his education. Von Mandl graduated from the University of British Columbia with a degree in Economics.
Rise to Success
Von Mandl began his career in the Canadian wine business as an importer in the 1970s at the age of 22. He then created Mike's Hard Lemonade in 1999, a beer alternative that became a popular drink. Later, he created White Claw Hard Seltzer. Von Mandl founded the Mark Anthony Group, a diversified beverage company with a portfolio of wineries and brands that have transformed the global drinks industry.
Key Business Strategies
Von Mandl's key business strategies include pioneering new beverage categories and building iconic brands. He invested in state-of-the-art winemaking techniques and focused on producing premium wines. He also focused on a strong brand image and marketing, helping White Claw gain a significant market share. The company is also known for continuous innovation.
Philanthropy
Anthony von Mandl is involved in philanthropy through The von Mandl Family Foundation, supporting the arts, health initiatives, environmental conservation, and cancer research in Canada and the United States.