Early Life
Zach McLeroy's entrepreneurial journey began in Athens, Georgia, where he met his future business partner, Tony Townley, in middle school. Initially, McLeroy, who had a passion for music, saw a career in drumming. However, an opportunity arose when he and Townley envisioned a restaurant centered around boneless chicken, a departure from the existing bone-in options.
Rise to Success
In 1990, McLeroy and Townley launched Zaxby's in Statesboro, Georgia, with an initial investment of $16,000. McLeroy, who sold his drum set to raise capital, focused on operations, while Townley managed the finances. Their concept was a hit, capitalizing on the demand for quality chicken in college towns. McLeroy worked long hours, reinvesting profits to expand Zaxby's. His commitment to building a strong team was also key to the success.
Key Business Strategies
McLeroy's business strategies revolved around several core principles. He prioritized serving quality food, providing opportunities for team members, and fostering a distinct culture of service. Zaxby's success was also significantly influenced by its strong drive-thru capabilities and its adaptation to the changing market, as seen during the boom in off-premises business. Another key factor was the methodical approach to expansion, leveraging existing franchisees and investing in brand awareness.
Philanthropy
Zach McLeroy established the McLeroy Family Foundation, which provides strategic counsel and financial contributions to organizations focused on supporting women, children, veterans, and the homeless.