Early Life
R.G. Chandramogan was born on March 1, 1949, in Thiruthangal, Tamil Nadu, India. His family faced financial difficulties, which led to Chandramogan dropping out of college and seeking employment to support his family.
Rise to Success
In 1970, at age 21, Chandramogan started his entrepreneurial journey by selling ice cream on pushcarts in Tamil Nadu. With seed money of approximately Rs 13,000 from his father, he set up a small ice candy factory. This venture evolved into Arun Ice Creams, which became a leading brand in South India. In 1986, he renamed his company to Hatsun Agro Product Ltd.
Key Business Strategies
Chandramogan focused on building a strong supply chain, sourcing milk directly from farmers. He emphasized quality and expanded the distribution network, reaching both urban and rural consumers. Hatsun Agro diversified its product line and introduced brands like Arokya Milk and Ibaco ice cream parlors.
Philanthropy
Chandramogan and his family have also supported a badminton center of excellence, a Tennikoit academy, and a chess academy in Tiruthangal, promoting sports and community development.