Early Life and Education
Miriam Baumann-Blocher was born in 1974. She is the daughter of Christoph Blocher, a prominent Swiss politician. She is a food engineer, holding a degree from ETH (Swiss Federal Institute of Technology). Before venturing into her own business, she gained experience in the food industry, holding leadership positions in various companies.
Rise to Success
Baumann-Blocher's path to becoming a successful businesswoman began with her ownership of Läckerli Huus, a company producing Basel Läckerli cookies. She acquired the company in 2007 after expressing her interest in leading the business to the former owner. Her vision involved expanding the company's appeal and broadening its product line.
Key Business Strategies
Under Baumann-Blocher's leadership, Läckerli Huus has seen several strategic developments. She oversaw the construction of a new, energy-efficient manufacturing facility and office building in 2014, equipped with advanced technology. Additionally, she initiated a brand revitalization and launched a new product line for fine chocolates and pralines, broadening the company's consumer appeal. Her focus remains on the Swiss market.
Philanthropy
While specific amounts are not available, Baumann-Blocher is involved in her family's philanthropic activities through the Schweizer Musikinsel Rheinau Foundation.