Early Life
Maria Franca Fissolo was born in 1938 in Savigliano, Piedmont, Italy, near Alba, where the Ferrero family business originated. Details about her early life are scarce, as she has long been known for her discretion and avoidance of publicity.
Rise to Success
In 1962, Maria Franca married Michele Ferrero. Michele's father, Pietro Ferrero, founded Ferrero in 1946. Michele transformed his father's small confectionery operation into one of the largest chocolate companies in the world. While Michele was known for his perfectionist work ethic, Maria Franca served as his closest confidante. Michele and Maria Franca’s partnership played a significant role in building the Ferrero Group. Ferrero's success came from brands like Nutella, Kinder, Tic Tac, and Ferrero Rocher. Michele passed away in February 2015.
Key Business Strategies
Maria Franca was involved in the Ferrero Group and significantly contributed to its success. She constantly managed the institutional relations of the Ferrero Group with all major political, economic, and social counterparts. The Ferreros built their company on a foundation of strong employee loyalty and Catholic social values.
Philanthropy
Maria Franca Fissolo has been involved in philanthropic endeavors. She supports cultural, educational, and health-related initiatives in Italy, particularly those benefiting the elderly and local communities in the Piedmont region through the Fondazione Ferrero, established by her husband in 1983.