Early Life
James Jannard was born in Los Angeles, California, in 1949. He grew up in Alhambra, California, where his family owned a pharmacy. He attended the University of Southern California School of Pharmacy but dropped out after clashing with professors. He then traveled the Southwest on a motorcycle.
Rise to Success
In 1975, Jannard founded Oakley with an initial investment of $300. The company was named after his dog, Oakley Anne. Starting from his garage, he sold motorcycle parts. Oakley expanded into goggles and sunglasses. In 1995, the company went public. Jannard's knack for style and new lens technology helped Oakley to become a prominent brand. He sold Oakley to Luxottica in 2007 for $2.1 billion.
Key Business Strategies
Jannard's strategy included innovative designs and technology, such as the use of 'Unobtanium' for grips. He also restricted sales to select outlets like Sunglass Hut in the 1980s, which enhanced exclusivity. In 2005, he founded Red Digital Cinema Camera Company, which revolutionized filmmaking with affordable high-quality digital cameras.
Philanthropy
Information regarding Jannard's specific philanthropic ventures is limited in the search results. However, his lasting impact is visible in the sectors of sports eyewear and filmmaking.